Adding UTM tracking parameters

UTM parameters are tags added to your destination URL that analytics tools read to attribute traffic to a source, medium and campaign.

Using the builder

When creating a link, open the UTM section and fill in the fields you need:

• Source — where the link is shared (e.g. newsletter, instagram).
• Medium — the channel type (e.g. email, social, cpc).
• Campaign — the promotion name (e.g. spring-sale).
• Term and Content — optional, for paid keywords or A/B variants.

The tags are appended to your destination automatically, so the visitor lands on a fully tagged URL while you keep a clean short link to share.