Adding a retargeting pixel

Retargeting pixels let you build advertising audiences from the people who click your links, so you can show them ads later.

Steps

1. Open Pixels and click Add pixel.
2. Choose a provider — Meta (Facebook), Google, TikTok, LinkedIn, X, Pinterest, Snapchat, Reddit and more are supported.
3. Paste your pixel / tag ID from that provider.
4. Attach the pixel to the links or bio pages where you want it to fire.

When someone clicks, the pixel loads on the brief interstitial before they continue, adding them to your retargeting audience. You can attach more than one pixel at a time.