Understanding your click data

Open any link's Analytics (or the account-wide Analytics page) to see how your traffic breaks down.

The headline numbers

• Total clicks — every redirect served.
• Unique visitors — distinct people, so repeat clicks from one person are not double-counted.
• Bot clicks — automated traffic (link previews, scanners) shown separately so it does not inflate your real numbers.

The breakdowns

Below the totals you will find clicks over time, top countries and a world map, cities, devices, browsers and referrers. Use the date range selector to focus on a launch window, and Export CSV to take the data into a spreadsheet.