Understanding your click data
Reading total clicks, unique visitors and bot traffic.
Open any link's Analytics (or the account-wide Analytics page) to see how your traffic breaks down.
The headline numbers
- Total clicks — every redirect served.
- Unique visitors — distinct people, so repeat clicks from one person are not double-counted.
- Bot clicks — automated traffic (link previews, scanners) shown separately so it does not inflate your real numbers.
The breakdowns
Below the totals you will find clicks over time, top countries and a world map, cities, devices, browsers and referrers. Use the date range selector to focus on a launch window, and Export CSV to take the data into a spreadsheet.
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